Editorial Standards

Sourcing

No fabricated specifics: no invented statistics, studies, prices, or quotes. If a number is used, it has a source or it comes out. Health claims are checked against a primary source: FDA authorizations, CDC publications, peer-reviewed literature, and statements from the American College of Medical Genetics (ACMG) or the National Society of Genetic Counselors (NSGC). Competing affiliate blogs are never used as a source for a factual claim.

Scope

We help readers choose and understand a DNA test. We do not interpret individual results, predict disease, or tell anyone what an APOE, BRCA, or carrier finding means for them personally. Those conversations belong with a board-certified genetic counselor or a doctor. Any article touching disease risk, carrier status, or health predisposition includes a callout pointing readers to a professional, plus the site's standing medical disclaimer.

What we will not publish

No fear-based headlines or copy engineered to scare a reader into buying a test. No fabricated medical-reviewer credentials. No AI-tell openers or filler ("in today's fast-paced world," "delve," rhetorical-question ledes). No em dashes.

Affiliate / editorial firewall

Editorial picks are made before any affiliate link is added to a piece. Every outbound merchant link routes through a tracked /go/[slug] redirect, and every page carrying one shows an FTC-compliant disclosure above the fold. We never accept payment in exchange for ranking. The DNA Testing Privacy Checklist tool carries no affiliate links by design.

Pricing and volatile facts

Prices, turnaround windows, and database sizes are pulled from a single central data file kept current against live merchant pages, and pages showing that data note when it was last checked rather than presenting it as permanently accurate.

Review gate

Nothing publishes without human review. The review checks factual accuracy, the banned-phrase list, that internal links resolve to real pages, that affiliate links route through /go/, and that the piece actually serves the query it targets.

Questions or corrections

Think we got something wrong? Tell us, with the article URL and what you think the claim should say instead.